Make-up Art Cosmetics :: essays research papers

Make-Up Art CosmeticsMake-up Art Cosmetics, as well as known as M.A.C. cosmetics is a highly uniquecorporation. Its dampens and business strategies atomic number 18 rather simple yetextremely effective in change to the companies success. The social club does non use any fancy business schemes and it is real concerned with its consumers.In the beginning, the company struggled to get started, but now a multi milliondollar (and still growing) enterprise, M.A.C. probably has some of the virtuallypopular and most demanded for cosmetics available in the market. M.A.C.Cosmetics is a dynamic company which produces skin and fuzz business organization, peachproducts, and cosmetics, created for everyone. Rich and poor, old or young,conservative or voguish and even for males or females. Sales for M.A.C. aregrowing rapidly. From 1985 ($600 000) to 1989 ($3 million), gross sales were steady.Then in 1990 the money really started to pour in, hitting $8.5 million then $18million in1991. L ast years sales (1996) were $70 million and now this yearsestimations are a substantial $160 million. on that point are currently 108 locationsbetween Canada, the U.S., and Europe, with extreme success in London, England.Although the company could easily expand to may more locations, the companywould prefer not to, at least no so fast. They believe that in pose tomaintain high levels of quality, staying in control, (which means going slowly)is the key. forthright Toskan, 45, founder and CEO of Make-up Art Cosmetics, waspreviously a Canadian hairstylist, follow artist and photographer, whodeveloped his own professional cosmetics because he felt that the living linescouldnt link with the harsh lighting used in photography, stage , exact andvideo work. Over the last 10 years, 160 shades of lipsticks in 7 differentfinishes, 150 eye shadows, 60 blushes and hair care have been created for thepublic. Toskan first started at his kitchen table with the help of his high educate chemistr y book. With Victor Casale, his chemist brother-in-law, heblended a some new colours. One year later, Toskan formed a partnership withFrank Angelo, a veteran entrepreneur (previous owner of a chain of beautysalons). At first they were turned down by banks, they had to mortgageeverything in order to get the company going. M.A.C. was officially launched in1985, in an old, break down location in Toronto (Cabbagetown). For years M.A.C.was looked upon as too weird. In1988, Toskan and Angelo had to beg business districtSimpsons -now the Hudsons Bay Company, to take their line of products. Theywere given a small nook and it soon became the most popular counter in the