Great State Wheat Flakes Can’t Be Beat

Betty, who has been employed for three years as a copywriter for HK&M, a mid-size denote agency specializing in consumer massesaged goods, has been feverishly instituteing for the past week on a new ad go for grand States chaff flakes, a regional breakfast cereal. The account has been with the agency for some(prenominal) years. Although Charlie, the brand manager on this cereal, has been delight with the agencys work over the years, the old positioning, which unhappy taste attributes and fun-filled family breakfasts, has become tired and dated.Marketing enquiry shows a high degree of consumer wear start flock ar tired of the campaign, even miffed with it, and atomic number 18 ready for something fresh. Bettys task was to doctor the brand via repositioning it to take utility of and tie into the health and intumesce being trends, specifically the interest in feeding good-for-you food as well as in physical fitness. The brand was to be pitched as an important collap se of an active, healthy lifestyle.Betty archetype she had come up with the perfect theme line enceinte States wheat flakes impart give a great start to your active day, and she had highly- authentic what she believed were some clever scenarios for TV and grade ads featuring the product being consumed after workouts in health clubs, following a sunrise jog, after a snowboarding expedition, to power up before rollerblading, and even epoch zipping on on a scooter ( pick up Ma, no hands ). However, upon reviewing her proposals, Charlie said that sequence the vignettes were on target because health-conscious customers would relate well to them, the slogan was off base.He wanted something more(prenominal) specific and hard hitting, and so Charlie developed the theme line, great(p) State drinking straw flakes cant be meter. No opposite wheat flake offers you more vitamins and minerals and fewer calories. Betty assay to kindly tell Charlie that this was misleading because i t implies that Great States brand is healthier than approximately, if not all, of the others, whereas in reality all wheat flake cereals be mirror symmetry products they are virtual photocopies of individually other in terms of taste, texture, and, most important here, composition and therefore nutritional value.In fact, blind taste tests constitute shown that between 70 and 80 per cent of consumers cannot discern their favorite brand of wheat flakes and that subjection levels are low &8212 with price incentives consumers will readily switch brands. Charlie, obviously irritated, explained that his cover linewas an honest exaggeration, what the advert trade termed puffing, and that consumers are expected to see through it. He felt that it offered the point of difference ask to increase brand loyalty. Betty, feeling uneasy, later on that day approached her boss Steve, the copy principal at HK&M, asking his counsel.Steve explained that Charlies suggested slogan is what is called an implied favourable position asseverate. Steve explained that such claims are unremarkably made for commodity brands. They stake out a parity position, which does not claim to be superior to, but but as good as, other brands, while using copy that suggests or implies superiority for the named brand. He cited several current and spotless examples, such as Nothing else cleans better, The upper limit fluoride protection in any toothpaste, You cant beat the savings, You cant buy a more efficacious pain reliever, and Nothing is proven to work better or last longer. In effect, these brands are claiming that they are unsurpassed. However, none claims to be truly better than their competitors. Betty, recalling several other such implied superiority claims she had recently seen, complete that it was, indeed, a popular technique. Steve reminded Betty that there is a indication between deceptive advertising, which creates chimerical impressions and misleads a consumer actin g reasonably, and trade puffing, which is hyperbolize praise of the product (e. g. , Almost dwelling house cookies are the moistest, chewiest, most perfectly sunbaked cookies ever Nestle makes the very stovepipe chocolate).Puffery is viewed as acceptable in a society of the superlative. Consumers are assume to see through the exaggeration or at least engage in a willing suspension of disbelief. He explained to her that whereas deceptive advertising is il offsetal, the Federal sight Commission (FTC), which monitors national advertising for trueness and fairness in claims, views puffery as legitimate. Whats more, Steve conclude somewhat sarcastically, using your line of reasoning, Betty, we shouldnt at all advertise any parity products, since all brand advertising is intentional to create a brand distinction in the buyers mind.Advertising is necessary to differentiate yourself from the pack of imitators. And, it helps a small, underdog brand like Great State get a leg up on t he big, deep-pocketed companies like our rivals. Betty thought that, in fact, Steves taunting comment might, indeed, have some merit. In fact, she feared that it might strength Great States competitors to break and differentiate their cereals, thereby benefiting consumers (but harming Great State). Nonetheless, she even so felt uneasy.It seemed to her that the implied superiority claim get across the boundary from puffery over to deception. QUESTIONS/EXERCISES 1. Identify the ethical issues facing Betty regarding the nature of the proposed Implied superiority advertising claim. 2. What are the ethical issues Betty encounters with respect to organisational relationships and conflicts? 3. What are the possible decision preferences Betty could devise, and what are the ethics of each alternative? 4. Which alternative would you recommend to Betty and why?

Fahrenheit 451 Christ Figure Essay

If each character in the novel represents a saviour figure it has to be Montag. compensate though he does non per centum all the same traits as saviour that does not mean that he is not a messiah figure. Traits of Christ that ar applicable to Montag is that hes virtually his 30s, self-sacrificing, good with children, came to redeem an unmerited world, in agony, in a dash is unmarried, and is in a type of natural state with an encounter with the fray. Just same(p) Christ, Montag was sacrificing himself and his manners to redeem his society of its unworthiness. For example pull d own though many were opposed to him, estimate he was crazy, and wanted him under control, he knew what was right for the people by sacrificing his own life to try to get much books printed for them. He is good with children such as Clarisse (even though shes not typically a child scarcely an adolescent) by not treating her as if shes an substandard but like as a friend which is not how most great(p) figures in this novel would treat her. Montag himself is in pure agony, even though he may not be physically but mentally.His soul is in savage with so much unanswered to him and he feels the lone(prenominal) way to redeem it is through and through books which holds such vast amounts of information. Even though he is supposedly married to Mildred they do not even have delight in and compassion for one another, just only making them seem like housemates communion a home. One can sop up that his own town can be seen as a wilderness and that the automatic hound could be seen as the devil. The robotic hound could be seen as the devil for it shows no sign of positivity but negativity. For example all the hound is programed to do is kill and torture people like Montag, or in this instance Christ. thither are some ways Montag could be in opposition of representing a Christ figure such as cleaning Captain Beatty, but he being a Christ figure does not mean you have to rep resent Christ in every aspect. It could be seen as more favorable that Montag does represent a Christ figure depending on the point of view one choses to look at through.

City of Granston Study Case Essay

1 What reason exists in this persona of potential provider collusion?The evidence that exists in the case of potential supplier collusion is that for each one chose to bit only on authoritative types of aggregates, which is very suspicious and raises further concern.2 How does a purchaser know he or she is acquire a blank set in a declare oneself situation?Awareness of the many follow components that lead to a target speak to and market price is an essential want for the procurer who wishes to assess whether the person is getting good value3 wherefore would suppliers voluntarily lower prices on a fixed price contract?This over again shows signs of collusion, but in this case we set up also read that since there were a slump in the local braid industry, they lowered their prices to alimentation business and rectify contract with their current vendee.4 Is it commonsensical to adjust price based on a oecumenical inflation index finger?I think is reasonable to do a contract where the supplier adjusts their price based on a general inflation index. I think if helps the supplier to generate revenue, generate work and keep a fair price for the buyer where the inflation rate keeps rising.5 How should the mental process of a public buying tycoon be measured?Cost deliver generatedIncreased qualityPurchasing improvements equipment casualty effectiveness

'The Effect Of Population Growth\r'

'Population is the largest increase factor in our realness. This factor is the constitute of m any(prenominal) events in our ground. P everyplacety aridness and war be just somewhat of the immediate set up of increasing population. Among these perfect pees the less(prenominal)(prenominal) immediate events w naughtily be seen with ancestry befoulment, land debasement, which is the emergence that’ll capture the longest term establish on the world. But how outho example these events be avoided? Is there any hope of stopping this from occurring any further? The largest, just about identified rationality for contamination could be humanss technological advancements.Theses advancements ofttimes(prenominal) as those in agriculture, and those for transportation took a huge leap during a boundary in man called the in trunkrial revolution. This stay of time began the infectious state the world is in today. Around the early eighteenth century man had began the need for to a greater extent sparsegs, which in this time was impossible with flowing methods of doing things. This began to change with the idea of mass production, this think in the establishment of large factories fill up with hundreds of makeers. These factories held the approximately advanced technology that change magnitude time of production.Theses factories would produce so much fumes that snow and rain came in faint droppings. The pissing system system was beyond consum adapted, this lovely of behavior still increased over the next century when several split of the world began their panache into industrialization. But anyway the factories them self the tonic form of work out rural aras out of traffic do the need for migration to new urban aras better cognise as cities. These sites were uttermost from sanitary the streets pilled with garbage which couldn’t be controlled without proper sanitation.The questions on the impact that man has put on th e priming are seen every day in various slipway some unseen to the tender eye but prat be physically recorded. One easily know example of the human footprint would be the increasing threat gloriole contamination. The known causes of mien befoulment would the everyday events much(prenominal) as millions of car releasing outsmart fuels into the stock. Fumes from car exhaust withdraw dangerous gases much(prenominal) as light speed monoxide, oxides of nitrogen, hydro light speeds and particulates. Major causes of line of merchandise contaminant would be from the emissions from industries and manufacturing activities.Waste incinerators, manufacturing industries and ability plants emit high levels of carbon monoxide, organic compounds, and chemics into the channel. This happens almost everywhere that mint live. Petroleum refineries as well as release oodles of hydrocarbons into the air. The other well-known contributor to air contamination is the burning of foss il fuels, which diversion from air befoulment is study par accept for the join of possible fossil fuels reaming. right turned a non so well known addition to air pollution is the kinsperson and agricultural chemicals.Crop dusting, fumigating homes, household cleanup position products or painting supplies, over the predict insect/pest killers, plant food dust emit harmful chemicals into the air and cause pollution. In umpteen case, when we use these chemicals at home or offices with no or little ventilation, we may fall ill if we breathe them. tonal pattern pollution particles in the end fall back to Earth. Air pollution loafer directly contaminate the dig up of bodies of water and stain. This rout out kill crops or reduce their yield. It dope kill untried trees and other plants.Sulfur dioxide and nitrogen oxide particles in the air can micturate acid rain when they mix with water and oxygen in the atmosphere. These air pollutants come mostly from coal-fired ant ecedent plants and motor vehicles. When acid rain fall to Earth, it regaining plants by changing flaw composition; degrades water tint in rivers, lakes and streams; damages crops; and can cause buildings and monuments to decay. The personal effects of human productivity, non only has an effect on our air but its damages the nation itself and the creature inhabiting it including humans.Short-term effects, which are temporary, complicate illnesses such(prenominal)(prenominal) as pneumonia or bronchitis. They as well as include discomfort such as irritation to the nose, throat, eyes, or scratch. Air pollution can overly cause headaches, dizziness, and nausea. long-run effects of air pollution can last for courses or for an undefiled lifetime. They can even lead to a persons death. Long-term health effects from air pollution include heart disease, lung cancer, and respiratory diseases such as emphysema. Air pollution can also cause long damage to race’s nerves, bra in, kidneys, liver, and other organs.Some scientists suspect air pollutants cause bring forth defects. Nearly 2. 5 million people die worldwide each year from the effects of outdoor or indoor(prenominal) air pollution. People react otherwise to different types of air pollution. Young children and elder adults, whose immune systems tend to be weaker, are often more sensitive to pollution. Conditions such as asthma, heart disease, and lung disease can be made worse by exposure to air pollution. Air pollutants called chlorofluorocarbons (or CFCs) guide destroyed parts of the ozone layer.The ozone layer, located in the stratosphere layer of Earths atmosphere, shields our planet from the Suns ultraviolet radiation. The bailiwicks of thin ozone are called ozone holes. Ultraviolet radiation causes skin cancer and damages plants and wildlife. Ozone molecules wind up near the Earths surface as a part of air pollution. Ozone molecules near the farthermostming damages lung tissues of a nimals and prevent plant internal cellular respiration by blocking the openings in leaves where respiration occurs. Without respiration, a plant is not able to photosynthesize at a high set out and so it will not be able to grow.Apart from the effects liveliness creation face with air pollution the mankind is becoming less stable for life, these effects are known as globular warming which is destroying the very structure of earth that sustains life. Global warming is an surroundal phenomenon caused by natural and anthropogenic air pollution. It refers to rising air and maritime temperatures around the world. This temperature pass over is at least partially caused by an increase in the amount of glasshouse gases in the atmosphere. Greenhouse gases trap warmheartedness energy in the Earth’s atmosphere.Carbon dioxide is a greenhouse gas that has had the biggest effect on global warming. Other greenhouse gases emitted by natural and artificial sources also include m ethane, nitrous oxide, and fluorinated gases. Methane is a major emission from coal plants and agricultural processes. nitrous oxide is a common emission from industrial factories, agriculture, and the burning of fossil fuels in cars. Fluorinated gases, such as hydrofluorocarbons, are emitted by industry. Fluorinated gases are often used instead of gases such as chlorofluorocarbons (CFCs). CFCs turn over been outlawed in many places because they deplete the ozone layer.These continuing air paradoxs are only small compared to problems that can be seen. Water already being a scarce resource in many countries is also affected by the pollution of mankind that has harsh outcomes for people, the surroundings and its wildlife. We rely on clean water to survive, yet right now we are heading towards a water crisis. ever-changing climate patterns are threatening lakes and rivers, and discern sources that we tap for drinking water are being overdrawn or tainted with pollution. As technol ogy improves, scientists are able to honor more pollutants, and at smaller concentrations, in Earth’s freshwater bodies.Containing traces of pollution ranging from birth control pills, sunscreen to pesticides and petroleum, our planets lakes, rivers, streams, and groundwater chemical mixture. Beyond synthetic pollution, freshwater is also the end point for biological waste, in the form of human sewage, animal excrement, and rainfall runoff flavored by nutrient-rich fertilizers from yards and farms. These nutrients find their way through river systems into seas, sometimes creating coastal ocean zones void of oxygenâ€and therefore aquatic lifeâ€and making the connection betwixt land and sea painfully obvious.There have been countless reports of the effects water pollution has caused. An article published by first light Walls-Thumma talk about the water pollution. â€Å" disseminated multiple sclerosis River, poisoning the water in the gulf of Mexico and take an 8, 000-square-mile dead zone — an area roughly the size of New tee shirt — in which aquatic life cannot survive. ” This is display the connection between developed countries and evolution ones are closely interacted when it comes to environmental health.Drinking water comes from surface water, such as lakes and rivers, and from groundwater defilement in these sources affects the quality and safety of water available in your home and, if the problem is not detected, it can affect your health. contaminant of drinking water occurs because of contamination by human and animal waste, mining activities, fertilizer and pesticides from homes and farms, industrial wastes, hazardous wastes generated by ironic cleaners and gas stations, landfills and im correctly disposed-of household wastes. Pollution with sewage or muck up runoff can cause microbial contamination of drinking water.This results in GI diseases that can be fatal in high risk individuals. Nitrates — c hemicals used in synthetic fertilizers — can leach into groundwater or run off into surface waters. while most individuals suffer no perverse effects from high levels of nitrates, infants cannot convert them into a harmless substance; if they consume nitrates, they can die from blue baby syndrome, a disorder in which the blood cannot properly carry oxygen. Infants, young children, pregnant and nursing women and some elderly individuals are most at risk for nitrate poisoning.Increased indigence for agriculture commodities generates incentives to convert forests and grasslands to farm palm and pastures. The transition to agriculture from natural plant life often cannot hold onto the blur and many of these plants, such as coffee, cotton, palm oil, soja and wheat, can actually increase brand erosion beyond the soil’s ability to maintain it. The effects of soil erosion go beyond the dismission of fertile land. It has led to increased pollution and sedimentation in streams and rivers, clogging these waterways and causing declines in fish and other species.And flying lands are also often less able to hold onto water, which can infuriate flooding. Sustainable land use can assistant to reduce the impacts of agriculture and livestock, preventing soil degradation and erosion and the loss of worthy land to desertification. The conditions of human life causing pollution is putting an ne to the earth’s life, with increasing populations and developing cities the world will not be able to last past the next generation. The only way we can continue to sleep together our earth is by finding and pursuit the solutions to these environmental problems.Air pollution to combat pollution in the United States, the Clean Air Act Amendments of 1970 gave the Environmental Protection assurance (EPA) the authority to establish and enforce air pollution standards and to set emission standards for new factories and extremely hazardous industrial pollutants. The states were compulsory to meet â€Å"ambient air quality standards” by regulating the emissions of various pollutants from active stationary sources, such as power plants and incinerators, in part by the foundation of smokestack scrubbers, electrostatic precipitators, and other filters.Auto manufacturers were mandated to assemble exhaust controls or develop less polluting engines. The Clean Air Act, as amend in 1977, authorized the EPA to impose stricter pollution standards and higher penalties for failure to comply with air quality standards. another well inevitable policy revision is the Clean up oceangoing vessels. Cruise ships, container ships and tankers emit amazing amounts of smog-forming nitrous oxides, sulfur dioxide, heat-trapping carbon dioxide and particulates, among them black carbon (soot). New evidence shows that pollution from these vessels reaches surprisingly far inland.The U. S. government has call for that the International Maritime Organizatio n (IMO) create an â€Å"emissions-control area” in American waters, including off Alaska and Hawaii. Although the U. S. signed the International Convention for the saloon of Pollution from Ships, it cannot enforce those requirements until the IMO grants the right to create the control areas along its coastlines. Water pollution solutions are something that everyone can do to help prevent further pollution. Do not keep the tap running when not in use. Also, you can reduce the amount of water you use in washout and bathing.If we all do this, we can importantly prevent water shortages and reduces the amount of noisome water that needs treatment. Do not throw chemicals, oils, paints and medicines down the sink drain, or the toilet. In many cities, your local environment office can help with the presidency of medicines and chemicals. If you use chemicals and pesticides for your gardens and farms, be mindful not to overuse pesticides and fertilizers. This will reduce runoffs of the stuff into nearby water sources. With soil degradation the best way is to grow leguminous plants.We should use natural manure instead of fertilizers. Legumes are notable in that most of them have symbiotic nitrogen-fixing bacteria in structures called root nodules. The world is a far off better place without the eternal rising pollution and all it would take is a decrease in the living standards of people in developed countries. The use of less water and care products that’s add to water pollution whimsical cars that run on fossil fuels declivity our air quality and the chemical ways of farming in addition to the tiring of resources.\r\n'

'Loss Of Innocence Essay (Grade Ten Advanced Placement, Non-Revised Version) Essay\r'

'Often, we as piece tend to separate ourselves from stories and myths. If a bosh is fictitious, we immediately dismiss any porta of relating and learning from it. However, some archetypal faces and themes spy in lit may be far more real than we propensity to admit. The red of naturalness is sensation much(prenominal)(prenominal) archetype. Despite having broad definition, the effects of the impairment of ingenuousness be narrow. Commonly, an innocent or ignorant individual find outs an event or realization causing a berth towards pay off and acquaintance.\r\nArchetypes atomic number 18 present in Roman and Greek myths, and ar up to now used today, sometimes unknowingly, in stories, songs, and poems. This is possible because it is a reflection of events in our feature lives, to a trusted extent. The innocence of youth, prevalence of a brio-changing event, and experience of adults ar entirely observed in support and literary productions a care. Before a shift towards the knowledge and chthonicstanding associated with experience, the departure of innocence archetype explains that a person is first unknowing, or ignorant.\r\nInnocence is often identified finished a flavour in, among other things, the dependability of shows, perceptual constancy & permanence, and immortality. Many literary figures concerning in the loss of innocence are youthful, although don’t unreservedly submit to be so. Pandora, the first woman in Greek mythology, embodies umteen of these traits. In the myth Pandora’s Box, she is portrayed as cosmos take for granted and curious. Given a salute from each god, Pandora is created with the intent of her opening the vase in any case gifted to Epimitheus.\r\nHer decision to open the vase, as Zeus had anticipated, is reflective of her personality. She is asked not to do so, but goes against her husband’s request. Pandora believes that she exit not be harmed opening the vase, life s tory shall continue as before, and the vase is simply a container, nothing more. Primarily, this is because of her belief in immortality, stability & permanence, and the dependableness of appearances. Consequently, both her and Epimitheus are punished and suffer from her decision. early(a) stories, like Adam and Eve, also deal with the mood of a prohibited object or implement.\r\nTraits observed in these stories are loosely associated with children in real life. Before juvenile individuals gain experience and maturity, their curiosity, supported by a belief in the reliableness of appearances, and inability to identify danger, or belief of immortality and stability, may cause them to endanger themselves much(prenominal) as Pandora did when opening the vase. In youth, this may be attempting to descend stairs or performing a dangerous action when told not to. Instances adoptn among older children may intromit disobeying parents to go out, or committing a umbrage because o f friends.\r\nWithin the loss of innocence archetypal event, a person experiences a life-changing event or realization, often in their advanced youth, before they can move towards experience or knowledge. As hotshot initially moves from innocence to experience they may experience resentment, insecurity, or sorrow. Before they accept their bracing understandings and responsibilities, they may first see hypocrisy. The fairytale, Hansel and Gretel, is wizard of many examples illustrating this. Before they are held cloaked by the witch, Hansel And Gretel are seemingly unworried despite being removed from their home.\r\nTheir misled views on the gingerbread house’s safety and appearance lead to their imprisonment, and potential death. As the narrative progresses, Hansel and Gretel devise and act upon a plan to free themselves. The story ends as the children reunite with their father later overcoming seemingly certain death. However, not all is the same after the childre n’s return. They have realized the deceptiveness of appearances, the ability of things and plurality to change, and that them themselves could have died.\r\nTheir experience had caused a shift towards experience and knowledge, allowing them to escape. Other notable stories using a like format include How To Kill A Mockingbird and Lord Of The Flies. Outside literature, in that location are several reasons why a person might experience the loss of innocence. The death of a parent, friend, or love unrivalled, is a broad example. However, the loss of innocence may be caused by simpler events, such as moving away from a friend’s neighborhood or losing a childhood keepsake.\r\nThe loss of one’s innocence is not confine to an event; some may omit their innocence through philosophizing or reflecting upon their past, accepting new and different ideas or so the world. As an individual shifts towards experience or knowledge, their beliefs are also state to change. The reliability of appearances, stability & permanence, and immortality are replaced with beliefs that appearances are deceptive, things and people change, and people do not live infinitely. Popular characters in cinema, such as Yoda, in Star Wars, or Gandalf, from Lord Of The Rings, both embody these traits.\r\nAn go through or knowledgeable character, however, does not short have to be old. genus Athene, a goddess feature in Greek Mythology, also dis variations many of these characteristics. In the myth genus Athene And Arachne, genus Athene is challenged to try her weaving and embroidery skills against those of Arachne under the condition that if she wins, Arachne is to pay with her life. Athena attempts to entice Arachne to bow down from the challenge, however, cannot contain her see the error in her decision.\r\nArachne stands by her words, assuming she will not be harmed, Athena will be an equal competitor, and that life will continue as before. In this situation, Ara chne is portrayed as being innocent, or ignorant. Subsequently, Arachne loses to Athena who decides to spare her life quite turning her in to a spider. Athena recognizes that she could have let Arachne to die, although, also recognizes that people have the capacity to change and so lets Arachne experience her guilt and shame.\r\nHer experience, or knowledge, allows her to check this decision. Teachers, parents, or other people who play a role in mentorship or leadership are commonly said to be experienced or knowledgeable. An experienced person in real life accepts themselves, their understanding of the world, and their responsibilities. As a society, we are consistently changing and refining ourselves. If one incident has been consistent throughout charitable history, it has been the capability to influence and create change.\r\nAlthough the loss of innocence may not be a large change, it defines the difference among youth and adult, a concept that has been outstanding in our society since it’s really creation. Children, the innocent, are educated in schools and raised by parents so they can one day become experienced. Upon a next look at the loss of innocence archetype in literature, we may bugger off to draw parallels from the innocence, life-changing events, and experience of those within stories with our own. Although literature will never fully reap humans, we may look to stories, songs, and movies, to help make sense of our own lives.\r\n'

'Low cost strategy\r'

'As Jet aristocratic manages growth, the airline must also govern many other things it does to avoid beginning from scratch every time. For example, JetBlue has developed a checklist of what has to happen whenever it enters a reinvigorated market. Everyone refer has access to the list on the corporal intranet. Each department sees what has been done, what remains to be done, deadlines, problems. Currently, the checklist makes launches that occur months apart more(prenominal) predictable. alone before too long, itll make synchronal launches, unthinkable early on, manageable.\r\nJetBlue take a strategy for strong cost controller by identifying and eliminating all unnecessary expenses and concentrating on providing high quality services to its passengers. Towards this end, it adopted a number of innovative measures on the planes such as: not service food, point-to-point flights, and quick turnarounds. It also made effective use of advertising to position itself as a fun air line. JetBlues innovative operational model helped it succeed at a time when the major players of the airline perseverance were crumbling.\r\nThese activities and efforts are noteworthy and also purify efficiency, which will be critical in the years ahead as JetBlue tries to head start rising costs for aging planes and more-senior employees. And broken in costs remain an obsession. JetBlues reservation agents, for example, cash in ones chips from home rather than in an dear(predicate) call center. At the same time, Neeleman is feeling to widen profit margins again. A new 100-seat regional jet fleet beingness added next year will knock relatively uncontested — and so more profitable — markets.\r\nOne of the latest tools intentional to help JetBlue as it grows is an â€Å"operational recovery system.” During any disruption — weather that causal agency some flights, for example — it allows planners to select various(a) goals before rerouting planes. No canceled flights or delays beyond three hours? The software produces a event and calculates its cost. It factors in each planes maintenance and evoke needs, and the flight crews experience and availability within FAA rules. With the current fleet of 57 planes, the weapons platform is a perk. Down the road, with 100 or more planes, it will be indispensable.\r\n(for more details, see the http://www.fastcompany.com/magazine official site)\r\n'

'Nonviolent video game Essay\r'

'The future of entertainment resolves slightly technology. Video seconds become to a greater extent(prenominal) and more than acceptedistic. Moreover, the main consumers for boisterous pic bouncys be teens, which the games encourage killing and fighting enemies. However, close to of us who animate this photograph game may ask the same enquiry in their mind including myself: â€Å"Do waste mental picture games influence youth to mold aggressively and military unit? ” Overplaying image games pile have many disastrous effects on teen, but limiting game-play give the bounce reduce the chance to get the effects. Scientist has believed that lashing video games atomic number 18 more foul than hot TV Programs and Films.\r\nThere argon three reasons that show video games are more insalubrious than TV Programs and Films. First, video game play is active whereas nonice TV is passive. People learn divulge when they are actively involved. Best event to descr ibe is participating during class time, which bastardly that you ask and answer question in the class. Second, shams of reddish video games are more likely to identify with a violent character. If the game is a first fewbody shooter, thespians have the same visual thought as the killer. If the game is third person, the player controls the actions of the violent character from a more distant visual perspective.\r\nHowever in a violent TV program, viewers might or might non identify with a violent character, which foreclose them to do aroundthing that should not happened in the real life. Third, violent games today reward violent demeanour, such as by present points or by allowing players to advance to the adjoining game level. In more or less games, players are rewarded through verbal praise, such as hearing the words â€Å"Nice archeological site! ” after killing an enemy. It is well cognize that rewarding behavior increases the tendency of the player to be ad dicted to the game.\r\nWhile in TV programs reward is not directly tied to the viewer’s behavior and it will just produce some pissed of feeling to the person who they take up’t like. Although the scientific evidence understandably shows that violent video games have harmful effects, many people still repudiate these effects, especially violent game players. However, some people claim that violent video games are good for us and some players believe that violent video games are cathartic, it mean that they allow players to cede create verbally up anger or release stress easily. Moreover they need this game beca social occasion to release their stress or not they will not commit suicide.\r\nNevertheless, it’s depended on the user of the video games, whether video games will promote aggression and violence or not. In my opinion, playing violent games it’s ok, but don’t be to addict to the game or overplay.\r\nOnce you get addicted and play everyd ay, you may become on of them: Eric Harris or Dylan Klebold who work together to killed their entire classmates in the condition, because to much playing violent video games. It happened in Jefferson Country, Colorado (20 April, 1999) and it is the worse school shooting in U. S. A. So at present it depend on you how efficient you use video games.\r\n'