Coffee Consumption in China

chinas entry into the WTO on December 11, 2001 accelerated the movement toward a market-oriented economy, stretch out up our new markets for foreigners and invest more into foreign market,which further influences Chinese lifestyle. We can see the change from driving habit to the drinking habit. For example, china has traditionally been a tea-drinking nation. However,the global spread of coffee-houses is touching down in china, with coffee consumption increasing year after year.It is estimated that the number could surface to 400,000 tones by 2012. The large number of consumers, which influences the coffee consumption, are returnees. As the profuse pace of globalization in China, the increasing number of Chinese go to study or work abroad for each one year. When they return to China , they will carry on living in coffee, which they confirm get under ones skin accustomed to. Visiting cafes and drinking coffee at breakfast is not a novelty for these consumers. One will find man y Starbucks subject on the streets of China.Foreign ex-pats comprise another proportion of coffee consumers in China. Chinas open market has attracted substantial foreign investment, which has conduct to rapid increase in the number of ex-pats. Shanghais decreed statistics show that the number of Taiwanese living in Shanghai for succinct periods (at least three months) is estimated at 230,000. The figure is expected to increase each year. Ex-pats are at the high-end of coffee consumption and are also steady patrons of cafes.It is reported that Westerners and businessmen from Hong Kong and Taiwan represent 30% of customers at chained cafes. (1) A unique aspect of coffee usage in China is that coffee beans are also used as a medicate to treat chornic disoders such as cirrhosis of liver and gallstones. Since the Chinese have realized the medicinal value of coffee and more research is macrocosm done to produce medicines, the import of coffee beans from Brazil and Ethiopia has gro wn tangled in the last couple of year.