Marketing Management- Marketing Plan

This purpose is designed to report the external and upcountry factors that depart influence the federations success in Haiti trade. The topics coers in this plan include side psychoanalysis, merchandise strategy, tactical programs, implementation and budgets in carrying out the marketing activities which differentiate the communication channel and product offering from our adversary and marketing strategy that drive the teleph one(a) circuit to consume higher up average sugar. 3 participation Summary 3. 1 Company Overview Seoul-Roy is a Haiti based eating place serving Korean culinary art, the abduce Seoul-Roy is soft to remember and easy to pronounce.Seoul reflects the theme of the eatery for serving Korean cuisine which is a famous ending in Korea, a megabits with a race of over 10 million and a leading global city in the world. Furthermore, ROY means Delicious in southern siamese connection dialects, to trail in a name meaning Delicious Seoul, conveyed the depicted object that the eatery having very high metre food. The eating house name Seoul-Roy forgeting for sure leave an impressive memory in potential guest first spirit that impart attract the client to yell the restaurant for the first time.Seoul-Roy go out be operating seven days a week inclusive public spend in operation 365 days throughout the course to escort that clients corroborate the probability to enjoy our delightful whenever they feel the like it. Seoul-Roy is a medium size restaurant enhanced with cozy, homelike, friendly, and appetite tempting gentle wind for patrons through its modern contemporary unremarkable dining style to unearth the sense of touch of re dulceting and energize to dinners. The facility will be divided into indoor reach for customer that is seeking cool comfy ambient and outdoor demesne for customer seeking a breath of fresh air.The caf will feature seating for rough 100 patrons, desert bar, water honey oil and liquor b ar. 3. 2 Location This restaurant is planned to be situated at the empty land on Outthinking pathway, n Clonk Rein bea which is approximately cholecalciferol m from Tests and Prince of Songbook University. With hundred and thousand of local anesthetic resident, university student and shoppers from other suburb tour this area on everyday basis, it does explode this area to be the perfect sites in town. paginate 2 Heretofore, I nonviolent Road Is one AT ten study connector Detente ten roads on the external circuit to the Haiti city which have high traffic concentration. In violate of this, on that point is ample parking position along the road that makes it handy for by passer to stop for dine in and appear to be a profit potential site. Moreover, the rent in this area is much cheaper comparing to the retail shops in study shopping complex much(prenominal) as Tests, Big C, Lee garden Plaza and Central. 3. 3 2. Objective The object lens to startup Seoul-Roy includes the fo llowing A. B. C. D. E. Become prime minister food franchise serving nu exculpate fusion of Korean food and Thai Food. bring home the bacon highest look fresh and delicious food. promise that every prospect in promoting Seoul-Roy sucker are explore and implement. Maintain and carry every possibility to achieve corking reputations. Create an ideal working surroundings for employee in promoting good communication and corking team work. F. Achieving profitable investment deliver between 4-6 eld. G.Achieving total daily customers of 7,000 patrons/calendar month by the end of second year of operation. The objectives of marketing activities include 0 To declare Korean culinary art to Haiti community and Songbook nation area. 0 To attract 50% of the conduct market and forecast potential customer. 0 To be comprehend as the cleanest restaurant in the portion. 0 To be perceived as restaurant coif delicious, quality, and appetising Korean cuisine in the constituent. 3. 4 2. 2 Vision and Mission Seoul-Roy burster is to bring to the market finest, freshest, and tastiest FusionKorean cuisine that is shake by a combination of Korean and Thai cuisine in the Haiti. In conjunction to Seoul-Roy high standards of quality and cleanliness will ascertain Seoul-Roy harvest-feast into a redoubtable premier Korean cuisine in Haiti. The mission of Seoul-Roy includes the following Page 3 To bring to the market finest, freshest, and tastiest Korean cuisine. To go out that all foods are overhauls to its highest level of freshness, nutrition, and gastronomic. To see to it that all order are serve with competency and effectiveness.The appraise proposition that the position market will pay for this 50% premium price is the superior customer service experience and high quality Korean cuisine. The company will delay that the restaurant is always has a clear proposition of the claimed benefit for the services and products. In this, the company will always superint end the quality of the food produce to Page 4 Seoul-Roy marketing Plan ensure mouth watering experience is offered to the customer and consistently advertise on the value proposition of the restaurant through advertizement media. Situation Analysis Situation analysis involves evaluating the bureau and trends in of Korean cuisine in Haiti City which defines and interprets the state of the purlieu of the placement. A situation analysis provides the context and knowledge for planning and achieve above average profit for the organization. The analysis describes Seoul- Roy agonistic position, internal surroundings, external environment and lively issues.In portraying a clearer understanding of the situation of Korean Cuisine labor in Haiti, the report further outline vulgarism ( aptitude, Weakness, Opportunities and Threats) analysis of the organization. The situation analysis includes in this marketing plan includes 0 0 0 External Environment inwrought Environment SOOT Ana lysis 5. 1 External Environment The external environment affects firm growth and profitability which in addition a condition that creates threats and opportunities for firms that have major effects on organization strategical actions.The organization understands of external environment twin Walt Knowledge on Internal environment Tort Its villous to develop Its mission and to take actions that outlet in strategic fighting and above- average returns. As shown in compute 1, an organizations external environment is divided into tercet major areas which include the general, diligence environment and competitor environment. The general environment is self-possessed of dimension of broader society that influences an industry.As a result of this, the economic and bulk growth of Haiti will append very rapidly. An increase masses migrating to Haiti City coupling with vivid economic outlook of the city, it is righteous decision in investing in food business in Haiti City. Economi c growth and commonwealth growth nutrient to better population income and demand for food as staple needs of life, in that respectfore investing in Seoul-Roy will prove to be a successful investment. 5. 1. 1. 3 Socio-cultural Over the onetime(prenominal) decade, Korean Wave started to sweep across Asia country.The wave started with the popularity of Korean drama, Korean Language, Korean Cuisines and Handbook, the traditional Korean dress. CNN describe this phenomenon as kind of a syndrome where Asian people love to enjoy Korean stuffs. The Korean wave in Thailand got underway game in 2005 with Dadengaged, a sop opera about the first female proud physician of Koreans Jones dynasty. The series gave Thailand a savor for traditional Korean culture, including Korean act cuisine and traditional medicine.Inevitably, Korean cuisine became popular and Korean culture started getting attention. As increase growth of Korean Wave sweeping across Asia region and Thailand in particular, t he startup of Korean Cuisine in Haiti which in the fourth densest city in Thailand will prove to be successful investment. 5. 1. 1. 4 laconically The increasing growth of electronic ordering organization in the hospitality industry to increase employee efficiency and effectiveness has exerted a proficient stress on he advanced establishing restaurant.Seoul will adopt Gourmet eating place Management system standard, optional and hardware modules to mold the smooth flow of restaurant operation, forwarding activities, member service and stock-taking management. The adoption of gourmets will enable Seoul-Roy to manage it cost effectively, carry out promotion activities smoothly and service member efficiently. 5. 1. antagonist Environment Hatchways Korean Cuisine industry is still emerging, there is only one competitor in the market, Domino turn up in Diana shopping complex which serve Korean BBC cuisine.Of course there will be minor modification on the taste of the food to suit e Thai culture appetite or definition of delicious food. In spite of this there are galore(postnominal) competitor in the market if considering Thailand as a whole, this competitor includes 0 0 0 0 0 Hanging restaurant sing Goon Restaurant Slang BBC clobber Drum Restaurant Adored Korean Town 5. 1. Industry Environment Although there is only one establishment providing the sympathetic service to the market in Haiti, it is big that Seoul-Roy is establish soonest possible to be the market leader in this region before any competitors enter the market.In Haiti city, the Korean Wave Syndrome has Just sweep the communities, It is inwrought that this company is born in nigh future in ensuring company market competitiveness. 5. 2 Internal Environment resourcefulnesss, capabilities and spirit competencies create the foundation of competitive reward. Resource can be classified into deuce main categories include tangible and impalpable resource, it have to cover spectrum of individ ual, social and organization to Wylye competitive advantage. Capableness exalts when resources nave Eden by survival integrated to achieve a specialised task or set of tasks.Capabilities are often based on developing, carrying, and exchanging claiming and knowledge through people in an organization. Core competencies are capabilities that serve as a source of competitive advantage for an individual or organization over its competitors. 5. 2. 1 Resource Resources consist of devil components, one is tangible and the other is nonphysical. As the company is currently in the precedent planning stage, the company only have tangible asset of Baht 20,000,000.The intangible asset consists of the knowledge and management capabilities. Furthermore, the company group of people possesses period innovation, fire and passion in the Korean food. Although in the initial establishing stage the company has to engross a professional chef from Korea in invention the menu, Seoul-Roy management personal inclusive the chairman of the company will continuing learn the technique of Korean Cuisine culinary skill in mitigating these threats of skill impotence and dependence on external resource.Page 9 5. 2. Capabilities Although the company is currently in the feeler planning stage, the capabilities that the company possesses include 0 Management Information System The many possesses effective and efficient data accretion and information management system that will surely increase the effectiveness and efficiency of the company staff.Management The company has the ability to counter the future of Korean Cuisine in Haiti city, background in business management, years of experience in hospitality industry and information technology will be a competitive advantage in managing the company effectively. 5. 3 SOOT Analysts Strength 0 0 0 0 0 0 Seoul-Roy exterior is muscular and clean. Food price are delicious and tasty. Offer a good choice of menu variation. Knowledge in disd ain Management. Seoul-Roy employs well-trained staff.Financial resource Weakness 0 Seoul-Roy is new established in the market. 0 pitiable profit margin. 0 Absence of important skills. 0 Management. Opportunities 0 Growth in Haiti population. 0 Increasing influence of Korean Wave in Thailand. 0 Haiti as centre of economics and tourism in Southern Region. 0 Economy growth of Haiti ensures long-term profitability. Threats 0 Stable of policy-making unrest in Southern region. 0 Decreasing influence of Korean Wave. 0 Economy down-turn of Haiti city.